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This Privacy Policy describes conditions applicable to your use of Heroes Come First web site as well as all real estate and lender referral services provided by or in connection with Heroes Come First (“the Services”). Heroes Come First will comply with this Privacy Policy as well as all applicable state, federal, and local laws in the United States protecting privacy. We have created this Privacy Policy because we take your privacy seriously, and we seek to be as transparent as possible about how we collect, use, and share information.
Please review this Privacy Policy carefully as your continued use of Heroes Come First web site requires you to consent to it. If you have any questions regarding this Privacy Policy, you may contact us at
A. Collection of Information
You acknowledge and agree that Heroes Come First may collect information from you and about you when you use the Services. The information collected will be used to communicate with you and operate Heroes Come First ’ program. In some instances, Heroes Come First may collect and use your information for other purposes detailed below.
Specifically, Heroes Come First may collect the following information from you:
  • Your Contact Information. This includes your name, address, phone number, e-mail, and details you provide to us about you and your business.
  • Cookies, Web Beacons, and Usage Logs. Cookies are bits of electronic information that can be transferred to your computer or other electronic device to uniquely identify your browser. We may place one or more cookies on your computer or other electronic device in order to learn more about your activities on our website by combining the cookie information with other information we store about you. At any time, you may adjust settings on your browser to refuse cookies according to the instructions related to your browser.
  • Web Usage. Heroes Come First uses Google Analytics, which tracks and manages cookie information so that we and third-party service providers can better deliver advertisements that are relevant and useful to you online, including Heroes Come First ’ website and various other websites across the Internet. We have also implemented Google Analytics display network impression reporting to better understand how ad impressions and ad services are related to visits to our sites.
  • Your Social Networks.  If you use the social networking connection functions offered through Heroes Come First , we may access all of your social network profile information that you have made available to be shared with us.

Heroes Come First will never attempt to collect payment or payment information from a hero interested in using the program. There is no cost to a hero for using the Services.

B. Use of Information
Generally speaking, Heroes Come First will use information collected from you to provide you with the Services and to improve the Services. You thus acknowledge and agree that Heroes Come First may use information collected from you for the following purposes.
  • Communications with You. Heroes Come First will use your e-mail address, physical address, and phone number to communicate with you as necessary, including providing you with information you have requested or confirming that you will receive the Services. If you do not wish to receive e-mails from Heroes Come First, send an e-mail to
  • Advertising and Improved Customer Service. Heroes Come First or third party service providers or advertisers may use cookies (that they collect or that we provide to them) or other similar technologies to collect information about your use of the Services (including mobile applications) or your online activities over time and across different web sites. Collected information may include the content you view, the date and time that you view this content, and the Web site that referred you to the Services, and this information may be associated with your unique browser, device identifier, or Internet Protocol address. These practices help tailor advertisements that are relevant and useful to you. These tailored advertisements may appear on the Services or on other websites, applications or properties.  Heroes Come First also may use your e-mail address to deliver tailored advertisements to you on the Services or on other websites, such as Facebook’s Custom Audience Feature or other similar Facebook tools. We will not share your e-mail address with Facebook.
C. Disclosure of Information.
You acknowledge and agree that Heroes Come First may share information about you in the following circumstances:
  • You ask us to share the information.  If you request that Heroes Come First contacts a third party on your behalf, then you are consenting to disclosure of information and, particularly, personal contact information and any information we collect through your use of Heroes Come First’ web site.  For example, if you choose to contact a real estate agent or lender through the Services, we will send your contact information to a real estate agent or lender.
  • Heroes Come First needs to disclose the information to provide the Services. Heroes Come First may hire or contract with a service provider or business partner to operate some part or all of Heroes Come First business or provide better services to you. In order to provide the Services to you, Heroes Come First may allow a third party to access information. Heroes Come First will only disclose the information necessary for the service provider or business partner to perform the Services.
  • Heroes Come First affiliates with a different company or sells its business. Heroes Come First may share information with any company or companies that affiliate with Heroes Come First, including business partners. If Heroes Come First is involved in a merger, acquisition, or any form of transfer or sale of some or all of its business, whether as a going concern or as part of bankruptcy, liquidation, or similar proceeding. Information may be transferred along with the business. Any company with whom Heroes Come First affiliates or partners with has their own privacy and consumer information policies and, potentially, additional laws with which they must comply. Heroes Come First is not responsible for ensuring compliance by other individuals, companies, or business partners.
  • Heroes Come First is required by law to disclose information. Heroes Come First may disclose any information in response to a subpoena or court order, and whenever Heroes Come First has a good faith belief that access, use, preservation or disclosure of the information is reasonably necessary to (a) satisfy any requirement of law, regulation, legal process, or enforceable governmental request, (b) detect, prevent, or otherwise respond to fraud, security or technical concerns, (c) support auditing and compliance functions, or (d) protect the rights, property, or safety of the public against harm.

D. Complaint Procedure and Your Right to Request Removal of Information.
If you have any concerns regarding Heroes Come First’ practices, or do not want Heroes Come First to collect, use, or disclose your information as described in this Privacy Policy, you may contact Heroes Come First and Heroes Come First will respect and comply with your request as soon as practicable. Note that compliance with your request may result in your inability to use certain website features and our Services in the future. We encourage you to disclose the requested information so we can provide the best possible customer service and offer you the use of our Services. You may contact Heroes Come First at
E. Heroes Come First’ Right to Amend Policy.
  • Heroes Come First may amend this policy at any time, and without notice to you. You should check back for the most current version before relying on any of the provisions in this privacy policy.  By using the Services, you agree to the terms of this Privacy Policy.
F. Heroes Come First’ Efforts to Secure Information.
  • Heroes Come First uses technical and physical safeguards to protect against foreseeable breaches of its data, including the unauthorized use, access, or destruction of any information subject to this policy.

Heroes Come First is a division of Service Savers, Inc. Heroes Come First is not a lender, however the team of Heroes Come First is employed by a Federally Chartered national mortgage company licensed to lend in all 50 states.

* 500 Lender Credit to Heroes for loans less than $300,000. $1000 Lender Credit for loans over $300,000. Lender credits from other Homes For Heroes lenders may vary.

Homes for Heroes, Inc. is a licensed real estate company in the state of Minnesota | ©2017 Homes for Heroes, All Rights Reserved. Hero Rewards not available in all states. Cash back amounts are estimates. The actual Hero Rewards amount may vary based on sale price of the home (less appropriate credits) and in special circumstances including, but not limited to, new construction and For Sale By Owner sales. Hero Rewards offers are limited and/or restricted in Alaska, Kansas, Louisiana, and Mississippi. You must be enrolled with Homes for Heroes and be represented at closing by a Homes for Heroes real estate affiliate to be eligible for Hero Rewards. Contact Homes for Heroes for further details.